In their digital daily lives, consumers often have to disclose personal data. Clear data protection rules can build trust. A survey commissioned by vzbv shows that sixty three per cent of respondents trust companies that are subject to the General Data Protection Regulation (GDPR) significantly or somewhat more when it comes to handling their data. With the Digital Omnibus Regulation, the European Commission aims to simplify data protection rules, but in doing so primarily creates legal uncertainty – with negative consequences for consumers. vzbv calls for a clear legal framework while maintaining the existing level of consumer protection.
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