Verbraucherzentrale presents new brand identity

The Federation of German Consumer Organisations is unveiling a new brand identity and corporate design. The new look is closely aligned with a clear positioning: standing up for consumers, supporting them and actively defending their interests.

"The consumer associations have supported people in Germany for decades. They offer guidance and assistance on all aspects of private consumption, represent the interests of consumers vis-à-vis policy-makers and enforce consumer rights through the courts. Everyday consumer life has changed significantly, and decision-making has become increasingly complex. The new brand emphasises that the German consumer associations are attuned to these developments and will remain committed and passionate in their defence of consumer rights," says Executive Director Ramona Pop. 

The new corporate design is not just a visual update. It embodies the values of the consumer associations: accessible, proactive, and unwaveringly committed to the consumer interest. The design is inclusive, accessible and adaptable across all platforms – whether in print, online or as a visible presence in the urban landscape through its advice centres. A warm red remains the primary colour .