Misrepresentation, inadequate checks, low quality standards: time and again, negligence and greed for profit lead to scandals in the food industry. Consumers want healthy food that they can afford. This is why we call for end-to-end documentation of production and processing, as well as clear, accurate labelling of goods. What is contained in the food must also be written on the label. What is written on the label must also be contained in the food. Finally, the label needs to be easy to understand.