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Eine Frau und ein Mann sitzen am Tisch im Wohnzimmer und blicken auf Rechnungen, die vor ihnen ausgebreitet sind; auf dem Schoß der Frau sitzt ein Baby.

Credit: iStock - ArtistGNDphotography

30.07.2026

What the “Citizens Omnibus” should deliver for consumers

Greater everyday usability and simpler EU consumer rights

Eine Frau und ein Mann sitzen am Tisch im Wohnzimmer und blicken auf Rechnungen, die vor ihnen ausgebreitet sind; auf dem Schoß der Frau sitzt ein Baby.

Credit: iStock - ArtistGNDphotography

  • The upcoming Citizens Omnibus should aim to make the single market more consumer-friendly
  • It should propose specific legislative measures to reduce costs and administrative burdens for consumers
  • The Omnibus should clarify rules, reduce bureaucracy, and strengthen consumer rights

The European Commission is planning to simplify the European Single Market with the so-called “Citizens Omnibus.” From the perspective of the Federation of German Consumer Organisations (vzbv), one thing in particular must be at the center of this effort: the everyday lives of consumers. The goal must be to make daily life easier for millions of people, through clear rules, less bureaucracy, and rights that can be effectively enforced.

Ramona Pop steht frontal, nah an der Kamera, vor einem roten Aufsteller des vzbv mit der Aufschrift "Stark für mich"

Credit: © Plambeck / vzbv

Ramona Pop
Executive Director at Verbraucherzentrale Bundesverband

Private consumption drives around half of the European Union’s economy. Anyone serious about boosting Europe’s competitiveness must therefore also put consumers first. When shoppers are shielded from hidden price hikes, can trust the safety of the products they buy, and are protected from subscription traps, confidence grows – and so does consumption. A strong European Single Market depends on strong consumer rights.

The Federation of German Consumer Organisations proposes 40 measures to make everyday consumer life in the EU easier. The Omnibus should focus in particular on the following areas:

Simplifying the cancellation of subscriptions

Consumers are repeatedly tied to unwanted subscriptions through automatic renewals. An EU-wide cancellation button modeled on the existing German model, along with clear rules for contract renewals, would prevent unnecessary cost traps and make the Single Market more user-friendly.

The Federation of German Consumer Organisations calls for EU-wide:

  • cancellation button with a minimum level of harmonization based on the German model * cancellation periods of no more than one month for automatic contract renewals explicit consent of the consumer to change a free/cheaper trial period into a standard subscription
  • generally, no mandatory provision of payment details for free trial subscriptions

How would this help consumers? Fewer hidden costs, more control over ongoing contracts, and greater freedom of choice.

Ensuring product safety in online retail

Consumers must be able to rely on products on online marketplaces complying with European safety standards. Platforms should therefore bear greater responsibility to ensure that unsafe products are not offered in the first place.

The Federation of German Consumer Organisations calls for:

  • operators of online marketplaces to ensure that only compliant products are sold

How would this help consumers? Greater protection against dangerous products and increased trust in online shopping.

Preventing misleading hidden price increases

A major frustration for consumers is when food becomes indirectly more expensive because package sizes shrink while the price remains the same. A labeling requirement for changed quantities or compositions would prevent such hidden price increases.

The Federation of German Consumer Organisations calls for:

  • mandatory clear labeling of changes in quantity or recipe when the price remains the same or increases, for at least six months

How would this help consumers? Unfair pricing manipulation would become immediately visible, improving product comparability.

Finally, do away with cookie banners

The everyday-consumer is confronted with consent and tracking requests. A ban on tracking and profiling for advertising purposes would not only strengthen data protection, but also eliminate the constant need to manage cookie banners and significantly simplify the digital experience.

The Federation of German Consumer Organisations calls for:

  • banning tracking and profiling for online advertising purposes
  • prohibiting data collection for advertising across websites, apps, and devices

How would this help consumers? Less click fatigue from annoying cookie banners, more control over personal data, and a simpler online experience.

Simplifying sick leave

Those who fall ill in another EU country often face bureaucratic hurdles when getting sick leave certificates recognised. A standardised EU-wide form with mutual recognition would simplify procedures, avoid unnecessary effort, and practically support freedom of movement within Europe.

The Federation of German Consumer Organisations calls for EU-wide:

  • standardised sick notes
  • mandatory recognition by employers and health insurers

How would this help consumers? Less administrative burden when ill abroad and faster, straightforward recognition.

Making everyday life easier

Making everyday life easier

Position Paper | May 2026

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PDF | 368.35 KB

The “Citizens Omnibus” is a planned legislative package by the European Commission. Its aim is to simplify the single market. From the perspective of the Federation of German Consumer Organisations, the everyday lives of consumers must be at the centre of the intiative, through clearer rules, less bureaucracy, and more enforceable rights.

Consumers often experience the European Single Market as complicated, for example due to hard-to-understand contracts, difficult cancellations, or problems with cross-border purchases. In the view of the Federation of German Consumer Organisations, barriers for consumers should be reduced to make the Single Market more practical for everyday use.

The Federation of German Consumer Organisations criticises that existing simplification initiatives mainly provide relief to businesses. For consumers, however, many things remain complicated: complex contracts, difficult cancellations, or cumbersome enforcement of rights. The Federation of German Consumer Organisations therefore sees the urgent need for a Citizens Omnibus. It should aim to make everyday market participation easier, clearer, and more enforceable, through more user-oriented rules, less procedural complexity, lower search, switching, and enforcement costs, and better access to fair, safe, and affordable offers.

The Federation of German Consumer Organisations proposes 40 measures to simplify everyday consumer life in Europe. The Omnibus should focus in particular on:

  • Making everyday digital consumption simpler and safer
  • Simplifying consumer law
  • Making healthy eating easier
  • Simplifying mobility planning and reducing costs
  • Making everyday shopping easier
  • Making everyday life easier at the doctor’s surgery
  • Making everyday life easier in the financial market
  • Simplifying market participation in the energy sector
  • Safeguarding consumer protection and the precautionary principle in international trade

Contact

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Pressestelle

Press and Media Relations

@email +49 30 25800-525

Contact

Jochen Geilenkirchen

Jochen Geilenkirchen

Policy Officer Consumer Policy

@email +49 30 25800-0